Many founders come to us when their business is evolving and their branding needs to evolve with them, too. At this stage, branding becomes more than visuals. It becomes the foundation for how your business is perceived as it grows.
Our Services
A turning point for your brand
For new lifestyle brands preparing to enter the market with a clear story, refined visuals and a brand foundation that feels intentional from the start.
Launching Brands
For established brands that have outgrown their current visuals and need to feel more polished, premium and aligned with where the business is going next.
Repositioning Brands
For growing brands expanding into new products, locations or customer touchpoints, and needing a cohesive brand system that can grow with them.
Scaling Brands
Branding
Build branding that reflects your stage of business
What’s included
1 design concept
2 rounds of revisions
Brand strategy foundation
Positioning + competitor analysis
Moodboard
Logo suite (Primary, Secondary, Icons)
Typography system
Colour system
Texture, pattern, or illustrations
Branding guideline
4 weeks
Starting from $12,500 USD
Through positioning, brand storytelling, and visual identity design, we create a cohesive system that strengthens recognition, communicates your values clearly, and supports your lifestyle marketing efforts.
Website
Create a digital experience that reflects your brand
What’s included
1 design concept
2 rounds of revisions
Website strategy
Sitemap + wireframes
Copy direction
5 custom pages website
Mobile optimization
Basic SEO setup
6 weeks
Starting from $9,500 USD
Your website is the central hub for how people experience your brand online. We design websites that communicate your story clearly, support your marketing efforts, and help visitors understand your value quickly. The result is a digital experience that strengthens lifestyle marketing, spa marketing, restaurant marketing, and product-based brands alike.
Packaging
What’s included
1 design concept
2 rounds of revisions
Packaging strategy
Up to 3 core packaging designs (box, label, tube etc.)
Print-ready production files
Dieline layout
Mockups for marketing
4 weeks
Starting from $7,500 USD
Packaging is often the first physical interaction customers have with your brand. Through thoughtful packaging systems and luxury design packaging, we help your products communicate quality, stand out more clearly, and support product line expansion. Your packaging becomes part of your brand storytelling while remaining practical for manufacturing, retail, and e-commerce.
Turn your products into a physical brand experience
Developing brand identity, packaging, or digital website experience.
Design
Refining the design to ensure everything works together cohesively.
Refinement
Preparing your brand system for launch.
Implementation
Every project follows a thoughtful process designed to bring clarity before visuals.
Our Design Process
Understanding your business, audience, and brand positioning.
Strategy
FAQ
Can we skip the strategy and go straight to the logo?
No. Every logo I design comes out of strategy, because that is the only thing that makes it work.
Design that starts without the story and strategy produces something you will describe as 'nice.' Nice means you like what I made, but it doesn't mean it reflects your dream customers or brand positioning.
I just need a logo, not a whole brand.
A logo on its own is one asset, but what your customers actually respond to is the system around it.
A brand design system is what lets your logo scales at every size and in every place you need it: from as tiny as an Instagram profile picture, to a label on a jar, and also as large as an in-store signage.
How do payments work?
Two to six payment plans, spread monthly by debit or credit card.
The figure quoted during the discovery call is the figure invoiced.
Can I start with one service and add another later?
Yes, and most founders do. Branding is the sensible first step, because packaging and websites both draw on it. Coming back for packaging or website six months later is straightforward.
How long does it take, and what do you need from me to prepare?
Four to eight weeks, depending on scope. The heaviest demand on your time is at the start: discovery call and then a written questionnaire exercise about your business.
Can I add another revision?
Two rounds are included at each phase. Additional rounds are quoted during the discovery call.
A round means one consolidated set of feedback from you and one revised presentation from me. Collecting your co-founder's notes and sending them together is one round. Sending three separate emails across a week is three. I mention it because it is the most common reason a project runs long, and it is the easiest thing to avoid.
What if I do not know my brand colours and fonts?
Arriving with no idea is a normal starting point. We'll review what you currently have. But final brand colours and typefaces are decisions that come out of the process, and they are close to the last thing settled. If you already have colours and fonts in use, I will look at them and will think about if it is worth carrying forward.
Are fonts and images included?
I specify the typefaces and tell you exactly where to license them. I do not send font files. The mockups in the presentation use placeholder imagery so you can see how the identity behaves on a jar, a bag, a page, a shopfront. Those images are there to show you the system working. I will provide AI generated images and free stock images you can use. But I prefer if you have your own photos, which is better, I will consider using them if it fits.
Founder, Naturally Gorgeous Curls
Orinthia Babb
