Women-owned Brewery
Branding / Packaging Design
Fearce Brewery
Women-owned Brewery
Branding / Packaging Design
Fearce Brewery provides a safe place for women to gain support through brewery education and professional training and develop leadership skills.
Sector: Brewery
Role: Graphic Designer
Project Type: Branding,
Packaging Design
Deliverables: Logo Design,
Social Media, Packaging Labels,
In-Store Asset
Empowering and protecting women from misogyny and encourage them to speak up
Context
Fearce Brewery Co. is a fictional co-op brewery created as a place for young women to socialize, get professional training, and drink beer together. The purpose of the project is to empower and protect women from sexism, misogyny, and assault that they face from the craft beer industry. Playing with two contrasting words, the brand name “Fearce” is a combination of the words fears and fierce which means to not be scared. The brand empowers women to speak up and be confident.
I researched articles about the issues of women working at craft breweries which is historically dominated by men. According to the research, only 7.5 per cent of brewers were women and women made up 37% of employees in non-service roles. I also found out that there are very few breweries run by women and my brewery stands out for being the only brewery that supports women’s initiatives.
Method
Craft breweries
are historically dominated by men
Logo Design
I created a logo based on the shape of a lips to represent the voice of women. With a spin off of the phrase “Raise your glass,” the tagline “Raise your voice,” encourages women to talk and raise awareness on womens’ rights.
Solution
The tagline "Raise your voice" encourages women to speak up.
