Sustainable Clothing Brand
Branding / Website / Packaging Design
Mayumi Clothing
Sustainable Clothing Brand
Branding / Website / Packaging Design
Mayumi Clothing promotes Filipino culture through eco-friendly garments made from pineapple and abaca fabrics, supporting local artisans and preserving traditional weaving practices.
Sector: Fashion
Role: Graphic Designer
Project Type: Branding, Retail Design
Deliverables: Logo Design, Social Media, Website Assets, Retail Design, In-Store Asset
A lifelong connection of sustainability, culture, and community.
Context
At Mayumi Clothing, the brand focuses on sustainability and preserving Filipino culture. The clothing is made from traditional fabrics like piña (pineapple textile) and abaca (from non-bearing banana trees).
These fabrics are not only eco-friendly but are also a big part of the Filipino weaving tradition. We work closely with local artisans to keep these old weaving practices alive, while celebrating our heritage through our clothing.
There aren’t many Filipino-inspired designs out there, so I took inspiration from our rich history and culture. I studied old photos, stamps, traditional clothing, and national symbols. I also learned about the different weaving techniques and the types of fabrics that Filipinos have used for centuries. This project allowed me to explore my roots and bring a piece of Filipino culture into modern fashion.
Method
Exploring and researching with a lack of resources and assets was a challenge.
Problems
Even though piña and abaca fabrics have deep cultural roots and are sustainable, many people in the global fashion market aren’t aware of them. The challenge of Mayumi Clothing is figuring out how to communicate the brand’s commitment to both Filipino heritage and sustainability, while standing out in a competitive industry. The challenge is also to create a strong visual identity that connects with the audience and support the mission of preserving Filipino culture.
Standing out in a global market
The Mayumi Clothing logo is based on the iconic sleeves of traditional Filipino clothing. These sleeves not only signify elegance and grace but also serve as a visual representation of the brand’s core values.
The word Mayumi means gentle, soft, and modest in an old Filipino term, which embodies the brand. Mayumi Clothing represents being gentle with the Earth, while the clothes are soft and reserved, just like the values the name holds. The logo symbolizes softness, modesty, and a gentle approach to fashion.
Solution
Mayumi represents embodying modesty to self and to the Earth.
